Purple & Blue Word-Art Love Monkey on All Fours Hoodie

Why this isn't a £7 t-shirt

We print on the Gildan Softstyle 64000: 100% ring-spun cotton, spun to 30 singles and knitted at 4.5 oz per square yard. Ring-spun means the fibres are twisted smooth before they are knitted, so the cloth comes out denser and finer than the carded, open-end cotton the cheap event tees are made of — the ones that feel thin and papery, go baggy at the neck and pill after a few washes. It is side seamed, so it holds its shape instead of twisting round your body, and the label tears away.

Hoodies are the Gildan 18500 Heavy Blend, 8 oz with a brushed fleece back — a proper weight, not a summer-weight hood.

We could buy blanks for half the money. We don't, because the design is only as good as the shirt it is printed on, and a bad blank makes good artwork look cheap. That, plus printing one at a time instead of a pallet at a time, is the whole of the price. More on what we print on.